By: Clint Boulton, eWeek
Kindle Fire impressions have grown at an average daily rate of 19 percent since the e-commerce launched the $199 tablet Nov. 15. Millennial said the Kindle Fire is seeing a “monthly run rate of hundreds of millions of impressions,” slightly outpacing impressions from the first iPad’s launch in 2010. “Since its release in mid-November, the Kindle Fire has made an impact on the connected device market right out of the gate with early signs of strong consumer adoption,” Millennial said in its report. “Though the Kindle Fire has been introduced into a more mature tablet market than the market which greeted the original iPad, the integration of Amazon’s robust digital entertainment library and the $199 price point may also have helped drive this early use by consumers.
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