by Tom Simonite, Technology Review
You may think the Web is doing all right as it is, but Jeffrey Katzenberg, CEO of animation studio DreamWorks, thinks it’s too text-centric. Katzenberg told attendees here at the Techonomy conference in Tucson today that he has technology that will change that. “Text is a learned process, but what we do [at Dreamworks] is intuitive and instinctual, and you do it from the moment you are born,” he said. “We’re trying to see if we can move many of these things we can do today in text but moving up to video and audio, do it with sight and sound.” Katzenberg said that push will start next year, when DreamWorks will start to spin out its latest 3-D animation technology into the world of the social Web.
http://www.technologyreview.com/blog/editors/27338/?p1=blogs
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