By JENNA WORTHAM, NY Times
Smartphone ownership in the United States is on the rise. But a survey by Nielsen suggest that it is happening among some age groups faster than others. Nielsen’s third-quarter survey of mobile phone users found that 43 percent of them have upgraded to a smartphone. For mobile users below the age of 44, the smartphone is speeding toward mass adoption. “This is a wake-up call for potential advertisers waiting for a tipping point for mobile media or for smartphones to reach the majority,” said Don Kellogg, director of telecom research and insights at Nielsen. “We’re already there with certain segments – 62 percent of those ages 25 to 34 already have smartphones. That’s critical mass.”
http://bits.blogs.nytimes.com/2011/11/03/most-young-americans-now-own-smartphones-survey-says/
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