Techno-News Blog

October 29, 2017

What the future holds for AR and VR

Filed under: Uncategorized — admin @ 12:26 am

by Mike O’Brien, ClickZ

There are still have some obstacles facing VR and AR before they achieve critical mass, such as the bulkiness of the hardware and the expense, both for the people creating content and consuming it. There are also some misconceptions about the technology that marketers need to keep in mind. “Some people thought it would become a daily habit of all users to put on a headset every day. But they overlooked what you’re actually asking somebody to do: Tune out the entire rest of the world and give their undivided attention to the VR experience,” says Alex Krawitz, SVP of Content Development at Firstborn, a digital agency which has created immersive VR experiences for brands like Mountain Dew and Patrón. “Compare that to mobile or any other screen, where it’s pretty easy to multitask.”  “My sense is that next year, we’re going to start seeing a really slow ramp-up and then it’s going to be a hockey stick,” she says. “Mark Zuckerberg wants to get a billion people in VR. That Facebook is so committed to make this happen gives me a lot of hope.”

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