by Autumn A. Arnett, Education Dive
Robert Atkins, Chief Executive Officer of Gray Associates, told Education Dive in an email that the firm’s analysis of higher ed “inquiry data indicate strong interest in online programs, while demand for campus programs continues to fall.” The conclusions were drawn from an analysis of google keyword search and student inquiry data, which found a 21% increase in searches for online programs over 2016, but a 10% decrease for on-campus programs. Atkins cautioned that “if enrollment growth resumes, it will probably look different than before, and academic leaders should adjust their strategies accordingly.”
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