By Katia Moskvitch, BBC
Still not very used to having a full-size car jump out at you from a billboard? Or seeing a building you pass on your way to work suddenly crumble to pieces – only to be rebuilt seconds later? Such realistic 3D content, once constrained to four cinema walls and seen via clunky glasses, is starting to pour from pretty much anything with a screen.More and more businesses are embracing the technology, using 3D for adverts on giant screens and cereal boxes, or by helping you pick furniture through an immersive online 3D experience. It is also appearing on mobile devices – the first 3D advert has recently been launched for the iPad.
http://www.bbc.co.uk/news/business-13702953
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