The author of GenZ @ Work, Stillman presents with his 17-year-old son (and Gen Z member) Jonah and is armed with research from three national surveys he has done with members of Gen Z. The first is trait of Gen Z is “Phigital,” which Stillman explains means that the lines between physical and digital have been eliminated. The second Gen Z trait Stillman discussed is a quality he calls “hyper-custom.” Personalized marketing has given them opportunities for customized experiences as consumers. “FOMO” (fear of missing out) was the third Gen Z trait that Stillman discussed. Gen Z members have spent their lives connected to news sources 24 hours a day.
http://www.journalofaccountancy.com/news/2017/may/generation-z-enters-workforce-201716711.html
By Ken Tysiac, Journal of Accountancy
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