By Robert Plummer, BBC News
Facebook’s dispute with Google is unlikely to hit the courts, lawyers believe. Facebook’s campaign to plant negative stories about Google is not the first such behind-the-scenes tactic employed by a major firm, and it is unlikely to be the last. In the quest to gain a competitive edge over rivals, many a company has resorted to what have been perceived as underhand methods, with damaging consequences for its image when the truth emerged. At the same time, other businesses have done well out of publicly knocking their rivals, proving that the right kind of negative campaigning can pay dividends.
http://www.bbc.co.uk/news/business-13387807
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