Techno-News Blog

April 24, 2011

Microsoft Explores Privacy-Protecting Personalization

Filed under: Uncategorized — admin @ 12:20 am

By Erica Naone, Technology Review

Today, many websites ask users to take a devil’s deal: share personal information in exchange for receiving useful personalized services. New research from Microsoft, which will be presented at the IEEE Symposium on Security and Privacy in May, suggests the development of a Web browser and associated protocols that could strengthen the user’s hand in this exchange. Called RePriv, the system mines a user’s behavior via a Web browser but controls how the resulting information is released to websites that want to offer personalized services, such as a shopping site that automatically knows users’ interests.

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