By: Brian T. Horowitz, eWeek
With Apple launching its iPad 2 on March 11, Aptilon, an online marketing firm in Montreal, has released the results of a survey revealing that 79 percent of physicians preferred the iPad, while 12 percent would go for a Windows-based tablet and 9 percent for an Android model. In addition, about 38 percent of physicians plan to buy an iPad in the coming year, and approximately 59 percent of doctors that own an iPad plan to use it for medical purposes. Aptilon offers a mobile marketing service called AxcelRxSM that allows pharmaceutical, biotech and medical-device firms to advertise and communicate with physicians through the Web on an iPad in real time. Aptilon’s ReachNet network allows more than 450,000 health care professionals to connect.
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