by Kevin C. Desouza and Kendra L. Smith, EDUCAUSE Review
With predictive analytics, colleges and universities are able to “nudge” individuals toward making better decisions and exercising rational behavior to enhance their probabilities of success. With predictive analytics, colleges and universities are able to “nudge” individuals toward making better decisions and exercising rational behavior to enhance their probabilities of success. Like most other enterprises, academia is on the quest to leverage data to improve outputs and outcomes. At their core, academic enterprises are focused on advancing knowledge in society and transforming society through their outputs (e.g., the students they produce, the research they generate, and the interactions they cultivate with communities both local and global). Data management and analytics can significantly increase the odds that a higher education institution will deliver on its goals in an optimal manner.
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