By David Raths, Campus Technology
By creating a centralized Office of Analytics and developing a flexible analytics platform, the University of Maryland University College has leveraged data to reduce recruiting expenses, increase course completion and student persistence rates, and inform university policy. Faced with decreasing revenue from lower enrollments, an evolving business model and an increased focus on student outcomes, the University of Maryland University College created a new Office of Analytics and kick-started data-driven decision-making on campus. “We aimed to build a flexible platform that could answer many of the business questions that the university had,” said Darren Catalano, UMUC’s former vice president of analytics and now CEO of HelioCampus.
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