by Paul Sawers, the Next Web
So you’ve got a company Twitter, Facebook, Tumblr, Flickr and YouTube account…great news. But to harness the power of social media requires far more effort than simply setting up a company profile. And how do you ensure staff doesn’t commit a social media howler? It’s all very well slating that one annoying client with your colleagues in the staff canteen. But with social media there’s a level of transparency that companies must address.
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