by Rebecca Paddick, Education Technology
The British Council’s Exploring English MOOC has so far received more sign-ups than any other online course on the FutureLearn platform. Chris Cavey, Open Learning Manager at the British Council, tells us the secret to its success. The British Council has been involved in English language teaching for more than 70 years and has very successful websites for learners and teachers that attract around five million users a month, so we already have a large online audience. We decided to make the course about UK culture as well as English language because we’re aware, from the work we do, of the huge interest in UK culture around the world. We also thought it was a good idea to focus on an area where everyone who joined the course would have something to share – their opinion about the UK and something about their own culture.
http://edtechnology.co.uk/Article/how-do-you-create-the-most-popular-mooc
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