By Lee Gomes, Technology Reviews
This is a tough time to write a book about Google. The first part of the story we pretty much know: Two Stanford brainiacs come up with an algorithm that reinvigorates Internet search. In the process they create unimaginable wealth for themselves and many others. For a time in the 1990s, it seemed like Google was destined to rule the Web forever. Then we started hearing about a new kind of website that had little use for the algorithmic authority of Google, but instead emphasized chilling with your friends. While Facebook and other social media companies might be enjoying a bubble right now, there’s still a reasonable chance that they could permanently shrink the economic value of Google-style search, and with it, of Google itself.
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