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Tuesday, June 30, 2009
The perils of five-star reviews - Finlo Rohrer, BBC News Magazine
A publishing giant got into hot water after offering gift vouchers to anyone who would give their textbook a five-star review. It raises one of the key questions in online purchasing, how much can you trust the customer reviews you read? In the US, it is called "shill reviewing". You are the owner of a company whose product - Brand X Widget is struggling. On a major online retailer, Brand X Widget has been given a slew of one-star reviews by customers.
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