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Sunday, May 11, 2008
Why AT&T May Deep-Discount the iPhone - Arik Hesseldahlk, Business Week
The big thing about the next iPhone was supposed to be high-speed Internet access and tools for business. Instead, it's looking like iPhone 2.0 is all about price and that ever-awkward relationship between Apple and AT&T. With less than two months to go before Steve Jobs takes the stage at Apple's Worldwide Developers Conference, where he's expected to unveil a new iPhone, it appears that AT&T may not be convinced that new bells and whistles will be enough to get droves of new customers to switch from other wireless carriers. So after a year of charting a new wireless business model by selling the vaunted iPhone at premium prices, the nation's biggest phone company may resort to the oldest trick in the cellular book: big discounts.
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