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Saturday, May 10, 2008
How Google Fuels Its Idea Factory - Robert D. Hof, Business Week
Leading up to Google's first-quarter earnings report on Apr. 17, investors couldn't have been more bearish.... Many companies, says Chief Executive Eric Schmidt, can skirt downturns entirely by coming up with innovations that change the game in their industries—or create new ones. (When asked if Google's strategy would change as the economy heads into a likely recession, he replied: "What recession?") In a recent interview in a tiny meeting room next to his Mountain View (Calif.) office, Schmidt told BusinessWeek Silicon Valley Bureau Chief Robert D. Hof how Google manages the tricky process of innovation.
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