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Thursday, July 14, 2005
Blogging for Business - Cathleen Moore, InfoWorld Blog
I had a conversation recently with Robin Hopper, CEO of iUpload, about how enterprises can leverage blogs to expand the business. After establishing itself in the content management space, iUpload last year launched a corporate blogging platform that brings content management tools to help control the blogging process as well as the content within the blogs. Blogging has broken out of its insular beginnings in the technology community and is now being taken up by restaurants, moms, company executives, news organizations, and maybe soon Wal-Mart. For the companies just starting to experiment with blogs, I wonder how many have formulated a strategy for blogging? Have any of these companies thought about what blogs can do to change or add to the business?
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