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Sunday, March 27, 2005
Marketers Feverish Over Viral Ads - Daniel Terdiman, Wired
Later this month, hundreds of corporate and ad agency executives will come together for what will likely be the first conference devoted to word-of-mouth marketing. That a conference is being held on such a topic -- not to mention that there are now multiple trade associations for word-of-mouth marketing and its cousin, viral advertising -- is testament to the rapid growth and success of these forms of advertising, which until recently were the province of a very few maverick practitioners.... For example, most net junkies who saw Subservient Chicken last year probably, in spite of themselves, passed along the Burger King-sponsored gimmick, in which a person in a bad chicken costume performed nearly any (family-appropriate) command. It amassed tens of millions of hits. Another site, freeiPods.com, got lots of attention for promising free iPods to users who signed up, agreed to receive marketing and were willing to get friends involved.
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