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Wednesday, February 02, 2005
Microsoft kicks off search effort - Stefanie Olsen, CNET News
Microsoft on Monday replaced Yahoo's search technology with its own homespun software and will kick off a huge advertising campaign to supplant Google in consumers' hearts. As expected, MSN, a unit of the software giant, has taken its Web search technology out of the laboratory, and placed it on MSN's newly redesigned home page in 25 countries. Two and a half years in the making, MSN Search will now be the focal point of the updated, lighter-weight site; and it is the subject of Microsoft's newest ad campaign, which includes television, print, Internet and outdoor promotions. MSN Search Vice President Christopher Payne would not disclose ad spending, but he estimated that 90 percent of Americans, as well as U.K. and Japanese residents, will encounter the campaign. television ads, for example, will run during the Super Bowl, the Oscars and the Grammys. "Oh, you're going to notice it," he said.
Comments:
I think Microsoft made the right choice. I'm getting better results through there engine since.
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