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Sunday, April 06, 2003
How Global Is the Internet Economy? - Knowledge@Wharton
.... The Global Internet Economy, edited by Bruce Kogut, is a serious, wide-ranging examination of the technical, social and business challenges that the emergence of the Internet poses. Until recently Kogut was co-director of the Reginald H. Jones Center for Management Policy, Strategy and Organization at Wharton; he is now with INSEAD business school in France. In The Global Internet Economy, he joins colleagues from Wharton and elsewhere to probe the growth of the Internet globally and its evolution along distinct paths in seven countries – the U.S., Sweden, France, India, Germany, Korea and Japan. In addition, the book delves into issues such as global convergence in regulating electronic markets and the relations between suppliers and intermediaries. Kogut and his colleagues argue that the Internet is not just a business phenomenon but also a cultural one.
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