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Wednesday, April 09, 2003
Consumers on the Web: Identification of usage patterns - Nina Koiso-Kanttila, First Monday
This article analyzes consumer behavior on the Web. The purpose is to research patterns that characterize consumer actions in this environment. The study employs Nielsen//NetRatings Internet panel data in Finland. The four-month data for 65 panelists suggest three interrelated Web usage patterns that are highlighted here. The text will outline how these conclusions were reached and present other observations.
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