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Friday, January 10, 2003
Startup creates virtual world, but who will live 'There'?
...There Inc. hopes to market a virtual world to the Net community... The company, in secret development for four years, faces competition from online games. On the surface at least, a newly launched Internet version of the popular Sims franchise resembles There. "The difference is Sims Online is essentially a game. There is not," said Tom Melcher, There's chief executive. "There is a place. In Sims, you're driven by game motives. You have hunger, comfort, a bladder and energy. In There, you're driven by relationships." The There universe was being unveiled for initial beta testers Wednesday at the Consumer Electronics Show in Las Vegas. It officially launches later this year.
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