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Wednesday, January 29, 2003
Hispanics Do More Online - CyberAtlas staff and Brian Morrissey
After initially trailing in Internet adoption, U.S. Hispanics are flocking to the Web and spending more time online than the general population, according to a new report released by the online unit of AOL Time Warner. The U.S. Hispanic Cyberstudy, done by AOL in conjunction with pollster RoperASW, documents why many marketers have recently stepped up their online marketing initiatives aimed as Hispanics. According to the study, nearly half of those polled got Internet access in the past two years — more than double the figure (21 percent) for the general population. Despite the late adoption, however, Hispanics are embracing the Net quickly, spending 43 percent more time online at work (13.5 hours) and 13 percent at home (9.5 hours) than the overall online population.
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