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Friday, January 10, 2003
Dawn of the Avatars? - Paul Eng, ABC News
... the latest online efforts are to produce "massively multi-person persistent online games," or MMPOG, where tens of thousands or perhaps millions of people can log on to a graphically drawn three-dimensional world. And rather than just a place to go kill aliens or solve a medieval quest, these new MMPOG appeal to online surfers' penchant for online socializing. "Fifty-three million online users admit to visiting a chat room in the last 30 days. That's twice the number of people that watch Friends," says Tom Melcher, chief executive officer of There Inc. in Menlo Park, Calif. "The online socializing behavior is really a mainstream activity now."
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