Techno-News Blog Ray Schroeder, editor, OTEL - University of Illinois at Springfield |
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Wednesday, December 11, 2002
Web Access Not Just Routine, But Essential, Ipsos-Reid Study Shows
As the investment community continues to be skeptical of Internet-related stocks, the Internet is nonetheless growing quickly in places like South Korea, the U.K., and Japan. But the most surprising growth has occurred in the U.S.— where Internet usage is already the highest in the world. This, according to The Face of the Web, the annual study of Internet trends by global marketing research firm Ipsos-Reid, which has been tracking Internet awareness and usage around the world since 1999. The latest findings—based on interviews in 12 countries with more than 6,600 adults, including 2,900 active Internet users—reflect Internet usage last spring in the wake of the global economic downturn.
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