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Monday, December 09, 2002
Sites Become Dependent on Google - DAVID F. GALLAGHER, NY Times
...Think of it as the Google economy. Much as eBay spawned an army of entrepreneurial auctioneers, Google has become enough of a Web gatekeeper that its leads now prop up plenty of commercial sites. Companies can pay Google to promote their sites, although the paid listings are labeled as such and are listed separately from the unpaid results. But many smaller merchants in specialized niches like Ms. Le Tendre's rely on their sites turning up in Google's free search results.
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