Techno-News Blog Ray Schroeder, editor, OTEL - University of Illinois at Springfield |
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Tuesday, December 10, 2002
Simultaneous media consumption big in US
eMarketer reports that a large number of Americans go online while watching television. According to BIGresearch, simultaneous media usage is a regular occurrence for roughly 50 percent of the US population. The study reveals that 31 percent of females say that they regularly go online while watching TV, compared to 24.3 percent of men. Additionally, 43 percent of women report that they regularly watch television when they are online, as do 34.8 percent of men.
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