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Friday, December 27, 2002
Broadband about-face - Jim Hu, CNET News.com
The broadband race is making a U-turn, as Web giants such as Yahoo, MSN and now America Online head away from plans to run their own high-speed Net access services and move toward branding partnerships with the Baby Bells and other heavyweights. Faced with economic realities and the reluctance of broadband providers to rent their pipes for "leased-line" services, AOL and the others hope to package their Internet products as a front end for services essentially run by their network partners. AOL announced plans along those lines last month, falling in behind Yahoo and MSN. And analysts believe such partnerships are likely to take off next year, fueling growth in an industry that has faced high costs for both providers and consumers.
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