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Tuesday, December 24, 2002
Book Excerpt: Persuasive Technology: Using Computers to Change What We Think and Do - B.J. Fogg
Can computers really change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? In this thought-provoking book based on nine years of research, B.J. Fogg, director of the Persuasive Technology Lab at Stanford University, reveals how Web sites, software applications and mobile devices can be used to change people's attitudes and behavior. Chapter 5, "Computers as Persuasive Social Actors," explores how computer products use social cues to motivate and influence.
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