Techno-News Blog Ray Schroeder, editor, OTEL - University of Illinois at Springfield |
|
|
Technology News for Higher Education Times and Dates Coordinated Universal Time
Subscribe to Techno-News Blog by Email
|
Wednesday, October 09, 2002
http://searchenginewatch.com/searchday/02/sd1008-standards.html Search Engine Standards, Please! Heather Lloyd-Martin, Guest Writer A special report from the Search Engine Strategies 2002 Conference, August 12-14, San Jose, CA. Search engines should set standards and adhere to them, say webmasters, advertisers and a senior attorney for the Federal Trade Commission. Uniform standards would serve both web site owners and searchers. "The search engines should provide ethical dealings," said Greg Boser, President, WebGuerrilla, LLC. "Standards and ethics are a two-way street." The Standards, Please! session, moderated by Danny Sullivan at the Summer 2002 Search Engine Strategies conference, brought together a senior attorney from the Federal Trade Commission (FTC), a Search Engine Optimization (SEO) provider, and a Search Committee co-chair from the Interactive Advertising Bureau (IAB). The topic: Ethical and clear search marketing standards for the SEO industry and the search engines....
Comments:
Post a Comment
|
