Techno-News Blog Ray Schroeder, editor, OTEL - University of Illinois at Springfield |
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Tuesday, September 03, 2002
http://www.nua.ie/surveys/index.cgi?f=VS&art_id=905358286&rel=true Nielsen NetRatings: Web and TV can complement each other Research from Nielsen-Netratings indicates that when TV and the Web are combined successfully, the two media can maximize consumer interest and provide significant audiences for advertisers. The research company measured audience figures from the recent Big Brother programme broadcast on UK terrestrial television and found that as viewing figures peaked, so did website traffic for the programs’ website....
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