Techno-News Blog Ray Schroeder, editor, OTEL - University of Illinois at Springfield |
|
|
Technology News for Higher Education Times and Dates Coordinated Universal Time
Subscribe to Techno-News Blog by Email
|
Wednesday, August 21, 2002
http://zdnet.com.com/2100-1103-954477.html Dell taps market for 'white box' PCs John G. Spooner Dell Computer is seeking alliances with mom-and-pop shops to further its growth in the PC market. This week, Dell will begin offering a special, low-price desktop PC to distributors that cater to small businesses, typically companies with less than 100 employees, the company confirmed Tuesday. The Texas-based PC maker is embarking on the new plan as a way to enter the "white box" market, which it estimates to be worth about $3 billion. White-box PC sales have grown quietly over the last five years to represent roughly 30 percent of the market, according to a recent IDC report. These PCs are assembled by small outfits ranging in size from one-person or family-owned shops to larger, regional PC sellers. By offering the PCs to distributors, Dell essentially joins the party, allowing the companies to sell a $499 unbranded computer as they would if they'd made it themselves. Meanwhile, Dell can offer the dealers discounts, favorable leasing terms and other sales incentives, representatives said....
Comments:
Post a Comment
|
