Techno-News Blog Ray Schroeder, editor, OTEL - University of Illinois at Springfield

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Bobby Approved (v 3.2)
Saturday, August 17, 2002

http://cyberatlas.internet.com/markets/advertising/article/0,,5941_1448151,00.html

Internet Audience Still Growing After All
Pamela Parker

After a June in which sequential growth of the Internet audience slowed to a standstill, comScore Media Metrix says the number of Americans using the medium is rising again. The company's July traffic figures showed the audience grew 29 percent compared to the same period in 2001, and 2.2 percent compared to the previous month. The news should be heartening for online publishers and marketers, who are staking their businesses on the idea that the audience is growing, and advertising dollars must eventually follow....

 


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