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Friday, July 12, 2002
http://www.economist.com/business/displayStory.cfm?story_id=1218702 The trees fight back - Should old media embrace blogging? From The Economist print edition BACK in the mists of early Internet history, online publishing was going to wrest power from the inky fingers of old media groups and put it in the hands of ordinary people. Well, it never happened. Yet just when old media began to feel smug again about its old-fashioned paper-based products, weblogging (known as blogging) happened. The question for the big media world is whether to embrace the phenomenon that, in part, claims to undermine it. Blogging, the publication of running commentary on personal online weblogs, has in the past couple of years exploded from a cultish techie activity into a cottage industry churning out increasingly compelling content. In 1998, there were about 30,000 weblogs; today, there are some 500,000, according to Cameron Marlow, who runs blogdex, which tracks them....
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