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Monday, July 01, 2002
http://cyberatlas.internet.com/big_picture/demographics/article/0,,5901_1369131,00.html In Any Language, Hispanics Going Online Robyn Greenspan In what is likely to become a trend that transcends demographics, increasing numbers of Internet users would rather give up watching television than searching the Web, and the Hispanic community is no exception. An online poll conducted by Spanish-language network YupiMSN of 26,000 Internet users revealed that approximately 20 percent would feel "devastated" if they were no longer able to search the Web and would much prefer giving up television. The survey was designed to investigate how and why searching the Net has become such an integral part of Spanish-speakers' everyday lives.... "We have always known that our consumers are die-hard Web surfers. These individuals have made the Net an indispensable part of their lives — and YupiMSN, their home on the Web," said Oscar Coen, president of YupiMSN.
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