Techno-News Blog Ray Schroeder, editor, OTEL - University of Illinois at Springfield |
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Tuesday, June 11, 2002
http://www.syllabus.com/syllabusmagazine/article.asp?id=6396 Augmented Reality: Metadata and Annotating Life Phillip D. Long You've seen examples of Augmented Reality (AR) though you might not have recognized them. Through virtual product placement in movies, advertisements are added after scenes are shot, creating new revenue opportunities. On the auto racing circuit this past season, as Fox Sports televised cars racing around the track, balloon overlays showed the drivers' names. During last season's televised pro football broadcasts, a yellow line indicated the first-down marker on the field. The offensive team lined up on the ball, and there, somewhere ahead of them, was a bright yellow line showing viewers how far the team had to go to make the next first down. It's quite helpful. Too bad players can't look downfield and see how far they have to go as well....
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