Techno-News Blog Ray Schroeder, editor, OTEL - University of Illinois at Springfield |
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Saturday, June 22, 2002
http://cyberatlas.internet.com/markets/retailing/article/0,,6061_1369641,00.html Trust Is in the Details Robyn Greenspan Web site designers take heed: Internet users are paying attention to the details. A study of 1,649 online users, primarily from the United States and Finland, conducted by Stanford University's Persuasive Technology Lab and sponsored by Makovsky & Company, revealed that little things, such as misspellings, could be detrimental to a site's credibility. The study analyzed key factors — expertise, trustworthiness, sponsorship, and miscellaneous criteria — to determine the credibility of Web sites, finding some of the highest rated elements to be: quick response to customer service queries; comprehensive and attributable information; author's credentials are listed; search capabilities; site has proven useful in the past; full contact information is listed; privacy policy clearly stated; site has been prominently advertised; ads on site are relevant; and professional design....
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