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Thursday, May 16, 2002
http://www.cio.com/archive/051502/excerpt_content.html?printversion=yes It Takes a Community ETIENNE WENGER, RICHARD MCDERMOTT AND WILLIAM M. SNYDER In Silicon Valley, a community of circuit designers meets for a lively debate about the merits of two different designs developed by one of the participants. Huddling together over the circuit diagrams, they analyze possible faults, discuss issues of efficiency, propose alternatives, tease out each other's assumptions and make the case for their view. Their energy is palpable to both the regular participants and visitors. Although many factors, such as management support or an urgent problem, can inspire a community, nothing can substitute for this sense of aliveness. How do you design for aliveness? It is different from most organizational design, which traditionally focuses on creating structures, systems and roles that achieve relatively fixed organizational goals and fit well with other structural elements of the organization. The goal of designing for aliveness is to bring out the community's own internal direction, character and energy....
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