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Wednesday, January 30, 2002
http://www.internetnews.com/IAR/article/0,,12_964521,00.html Pepsi and M&M's Launch Web Polls By Christopher Saunders Consumer foods giants Pepsi-Cola and Mars, Inc. are looking to foster greater interaction with consumers through high-profile campaigns centering around online voting. Purchase, N.Y.-based Pepsi, a unit of PepsiCo, has teamed up once more with Yahoo! and pop princess-turned-pitchwoman Britney Spears, in an effort tied into Sunday's Super Bowl. The beverage maker purchased space for a 30-second commercial during the second quarter of Super Bowl XXXVI. What airs during that time is up to Web surfers, since Pepsi is encouraging consumers to visit pepsi.yahoo.com and vote for their favorite ad....
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