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http://www.useit.com/alertbox/20010722.html

Jakob Nielsen's Alertbox, July 22, 2001:Tagline Blues: What's the Site About?

Summary:
A website's tagline must explain what the company does and what makes it unique among competitors. Two questions can help you assess your own tagline: Would it work just as well for competitors? Would any company ever claim the opposite?...


  posted by Ray at 7/21/2001 02:05:00 PM permanent item link

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