Techno-News Blog Ray Schroeder, editor, OTEL - University of Illinois at Springfield

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Bobby Approved (v 3.2)
Wednesday, July 11, 2001

http://www.buffalo.edu/news/fast-execute.cgi/article-page.html?article=52540009

University of Buffalo Uses Instant Messaging to Recruit Prospective Students

BUFFALO, N.Y. -- Recognizing that for many teens email has become passé, the University at Buffalo is among the first universities in the country to utilize instant messaging (IM) -- the preferred method of online communication of American teens -- to communicate with prospective students.

Tapping into teen-agers' demand for rapid response, the UB Office of Admissions went live with instant messaging last September and to date has logged more than 1,100 individual contacts with prospective students....

 


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