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Friday, June 15, 2001
http://www.nandotimes.com/technology/story/26937p-478997c.html Technology: Black newspapers consider online strategies National Newspaper Publishers Association BlackPressUSA.com By JUSTIN BACHMAN, Associated Press ATLANTA (June 14, 2001 10:15 p.m. EDT) - The nation's black newspapers are looking to the Internet for new clout in journalism and advertising, combining their local coverage of social change and community news with a focused online audience advertisers covet. The National Newspapers Publishers Association, which represents 210 of the roughly 250 U.S. black newspapers, is halfway to its goal of raising $500,000 to create a Web presence for each paper. The group plans to have 100 papers online within a year. AT&T Corp. and United Parcel Service each donated $125,000 to help launch the first 100 newspapers' sites. The group is holding its 61st annual convention in Atlanta through Saturday. Nearly every discussion at the conference is related to the possibilities of "aggregated digital content," or how each newspaper could benefit if its stories, advertisers and readers are configured correctly online....
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